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LUXURYA ABUSHAKRA

THE COMPANY’S MISSION IS TO ENRICH PEOPLE’S
LIVES BY PROVIDING EXCEPTIONAL PRODUCTS
WITH EXCELLENT CUSTOMER SERVICE

Over its 150 year history, IWC Schaffhausen has developed a reputation for creating functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered technical watch cases manufactured from advanced materials, such as titaniumaluminide and Ceratanium®. Preferring the principle of “form follows function” over decoration, the Swiss watch manufacturer’s timeless creations embody their owners’ dreams and ambitions as they journey through life.



Founded in Florence in 1860 as a workshop, shop and school of watch-making for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used deep underwater, Panerai watches are known for their unparalleled legibility and luminosity in the dark. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture, combining Italian design flair and history with Swiss horological expertise.